Boisbriand, April 1, 2008 — Commensal’s delicious prepared dishes, appreciated by consumers in Quebec who are concerned with healthy eating, now has a new visual presentation that is vibrant, refined, and lively!
The packaging, in bright and stimulating colours, is a perfect match with the Commensal philosophy. It evokes original ingredients with little processing, and always very natural. The updated image is accompanied by a signature that is just as strong: Commensal, Taste Life! In addition, to strengthen and personalize this new image on the advertising level, Commensal has recruited Josée Lavigueur. A very active woman who is well known in the physical activity and health field in Quebec, Ms. Lavigueur will bring credibility and visibility to Commensal's commercials
The new packaging has already made its appearance in supermarkets. “Consumer response is frankly excellent,” stated Pierre Marc Tremblay, president of Commensal. “The packages highlight the quality and healthy attributes of our products.”
Very colourful and made from 100% recycled paper, the packaging is highly visible to consumers. In addition, the most important nutritional values are found on the top so that they can be easily read.
In coming months, all Commensal products offered in the refrigerated and frozen foods sections of supermarkets will be displaying the new colours.
Boisbriand, home of the new Commensal restaurant concept
All of the changes made to the brand have been integrated into the new Boisbriand restaurant, situated in the Faubourg Boisbriand, 3470 Avenue des Grandes Tourelles. The restaurant, which has just opened, features a trendier, friendlier ambience. The customer pathway has been completely rethought in order to optimize the layout of the self-serve counters, a format that Commensal customers are familiar with and appreciate. Customers will continue to be in charge of their comings and goings, but they will find more in the restaurant. A wine bar (including some organic wines) and filtered water and carbonated water servers are among the innovations.
Development of new products and new dishes
A research and development centre is also being set up within Commensal’s plant in Broisbriand, where a team of nutrition experts are working full time to develop new restaurant dishes and food products while innovating with regard to ingredients with the goal of helping to develop high-quality, healthy foods.
About Commensal
Commensal is a real pioneer in the vegetarian restaurant sector and healthy prepared foods in Quebec. With its Ready-to-eat-well ™ approach, Commensal offers 7 restaurants (6 in Quebec and 1 in Ontario), a line of products for food services, and almost 50 prepared foods sold under the CommensalTM brand in some 800 points of sale in Quebec. Designed for the pleasure of eating healthy, Commensal products, in addition to being vegetarian, are cooked with selected ingredients with no artificial trans fats, preservatives, or artificial colorants or flavours. The company uses only GMO-free ingredients, thus meeting the criteria required by organic certification. All Commensal soups, frozen foods, seasoned vege meals, and spreads have been approved by the Heart and Stroke Foundation of Canada’s Health CheckTM program. The packaging is made from 100% recycled paper. The company, verified by Ecocert Canada, meets the needs of consumers concerned with healthy nutrition.
For more information on Commensal products and restaurants, visit www.commensal.com.
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NOTE: A virtual visit to the new restaurant in Boisbriand and photographs are available at the following URL: http://www.commensal.com/en/qui/photo-gallery/default.idigit
or http://www.commensal.com/en/qui/retail-food/default.idigit.
Source:
Commensal
Information
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